Are Google Ads Worth it? The Basic Pros & Cons

Top Google ads result with Mount Web Technologies

Google ads have been running for decades, and many businesses have benefited from them. However, can it be beneficial for you? To understand that, you need to look into the advantages and disadvantages of the same. Before concluding whether Google ads suit your business, let’s consider some perks and pitfalls.

Perks of Google Ads:

Reach User Intent

Since google ads are based on keywords, the moment the user plan to buy a product, only then will your ad pop up. So, there are high chances of gaining attention.

Visible Results

While gaining traffic organically is the best way to advertise yourself, it does take weeks and months to actually rank. On the other hand, with paid ads with google, your brand product or services will be displayed on websites with some ranking.

PPC Model

Google Ads’ primary payment strategy is pay-per-click (PPC), which means you won’t be paying a penny for merely having your ads appear on certain websites. Instead, you only have to pay if someone clicks on it. You are not paying for visibility but for genuine visitors. As per statistics, people who invest in google ads have gained $2 for every $1 spent.


Google Advertising offers to remarket. The concept is simple. Your ads will be showcased to previous visitors, increasing their likelihood of returning, engaging with your business, and placing an order. You may also leverage data from what a visitor did on your website to further customize retargeting adverts by emphasizing a product they looked at or information connected to the sites they visited.

Pitfalls Of Google Ads

Customer Lifecycle Management

If the things you sell require the consumer to think, save, and investigate your product, you might not realize the expected ROI. Google Ads may only help you reach more prospective clients if you’re used to playing the long game.

No advertising budget

Google Ads has a fairly limited lifespan. And when we say brief, we mean that once your budget is depleted, your adverts will be turned off, compared to SEO, which is a longer-term investment with a longer shelf life.

Industries with greater click-through rates

The cost per click might increase if your competitors already employ Google Ads as their marketing strategy. If you set a low budget for such keywords, your advertising may not be displayed on the first page of search results.

Segmentation effectively

In contrast to other platforms, such as Facebook, you can only segment your campaign’s audience based on characteristics such as country of origin or browser language. However, suppose your events or services exclusively address a specific target population, such as males aged 40 to 50 in leadership roles in large corporations with 500-2,000 people. In that case, Google AdWords segmentation will be meaningless to you.

So, Is It Worth It?

Overall, several elements might influence whether Google Ads is beneficial for you or not. We would say that virtually every organization can profit from these ads in some way or another. Still, before getting into it, you should thoroughly grasp all the components that go into developing, implementing, and managing a successful Google Ads plan.